Brilliant Online Marketing

Series
Prentice Hall
Author
Alex Blyth  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
224
Pub.-date
November 2010
ISBN13
9780273737452
ISBN
0273737457
Related Titles


Product detail

Product Price CHF Available  
9780273737452
Brilliant Online Marketing
19.80 approx. 7-9 days

Description

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from ‘technobabble’ and jargon it will appeal to anyone who wants to learn how to make the most of this fast-moving and exciting marketing channel.

This book will show you how to use email, blogging, social networking and online media to reach your customers. Focussed on actions that produce results, online support is also available through author’s website www.alex-blyth.co.uk

Table of Contents

1          Ten online marketing mistakes to avoid

2          Your website – your conversion engine

3          Search engine optimisation

4          Search engine marketing

5          Online advertising

6          E-mail marketing

7          Blogging

8          Social media

9          Online PR

10        Mobile marketing

Conclusion


Each of the main chapters (will:

 

Explain what it is and why you should be interested in it

Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly

Include a case study of a marketer who has used the technique to good effect

Conclude with an interview with an expert in the topic

Back Cover

Whether it’s display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services.

Brilliant Online Marketing covers every aspect of online marketing, from website design and search engine optimisation through to blogging and social networking.  You'll learn all the cutting-edge techniques to help you (and your business) take advantage of this exciting marketing channel.

Brilliant outcomes

Gain a comprehensive, jargon-free overview of online marketing

Understand how to tell an online fad from a genuine opportunity

Know which methods yield the best rewards and how to use them

Author

Alex Blyth is a freelance journalist who has many years experience writing for publications in the small business sector, such as Director, First Voice, New Business, Accountancy, PR Week, Retail Week and Print Week. You can find out more, and read hundreds of published articles, at www.alex-blyth.co.uk.