Description

Shortlisted for the CMI Management Book of the Year Competition 2011, Commuters' Read Category

The Mobile MBA delivers all the knowledge you need to fast track your career – this is your portable business coach, explaining MBA skills, models and applications and showing you how to put the grand theory and big talk into practice.

Packaged with 11 Skill-Pills, one for each chapter of the book, these can be downloaded to your smart phone, tablet or computer so you can get access to up-to-date advice on the move so you can apply your new skills where and when you need them.

Table of Contents

Introduction

1.       The world of strategy

1.1   The nature of strategy

1.2   Dealing with strategy

1.3   Applying strategy to your area

1.4   Four pillars of strategy

1.5   Strategy and the art of unfair competition

1.6   Portfolio strategy

1.7   Creating a vision for your firm and your team

1.8   Mergers and acquisitions

1.9   How to be innovative

1.10            The language of strategy

1.11            Business start-ups

2.       Marketing and sales

Introduction

2.1   The nature of marketing

2.2   The advertising brief

2.3   How to be an advertising expert

2.4   The marketing brief

2.5   Market segmentation

2.6   How to price

2.7   Market research

2.8   Competitive and market intelligence

2.9   What people buy and why

2.10            How to sell – to be imported: persuasive conversations?

2.11            How not to sell

3.       Finance and accounting

Introduction

3.1   Maths for managers

3.2   Surviving spreadsheets

3.3   The financial structure of the firm

3.4   Models of business

3.5   Financial accounting

3.6   How to use the Capital Asset Pricing Model

3.7   Assessing investments in practice

3.8   Negotiating your budget

3.9   Managing your budget

3.10            Overseeing budgets

3.11            The balanced scorecard

3.12            The nature of costs: cash versus accruals

3.13            The nature of costs: fixed versus variable

3.14            Cutting costs: methods change

3.15            Cutting costs: slash and burn

3.16            Cutting costs: smoke and mirrors

4.       Human capital

Introduction

4.1   Dealing with HR professionals

4.2   HR strategy and minimising the cost of production

4.3   HR strategy and the quality of production

4.4   HR strategy: enabling growth (or decline)

4.5   HR strategy: compensation

4.6   Organisation culture and what you can do about it

4.7   Organisation culture and how to change it

4.8   When to fire someone

4.9   Ethics

5.       Operations, technology and change

Introduction

5.1   How to start a change effort

5.2   Setting up a project for success

5.3   Managing projects

5.4   The nature of quality

5.5   Applying quality

5.6   Restructuring the organisation

5.7   Reengineering

5.8   Using consultants

5.9   Dealing with the law

6.       Lead your team

Introduction

6.1   How to take control

6.2   What you

Back Cover

Is your career progressing as fast as you want it to? Do you love your job, but think you could benefit from a business school education? The Mobile MBA delivers all the knowledge you need to fast track your career.

The Mobile MBA is your portable business coach. It explains MBA skills, models and applications and shows you how to put the grand theory and big talk into practice.

The Mobile MBA comes complete with 11 free video Skill-Pills, which can be downloaded to your smart phone, tablet or computer. Get access to up-to-date advice on the move so you can apply your new skills where and when you need them.

The Mobile MBA is packaged with 11 free Skill-Pills, one for each chapter of the book:

1. The world of strategy
2. Marketing
3. Finance and accounting
4. Human capital
5. Operations, technology and change
6. Lead your team
7. Dealing with colleagues
8. Managing across the organisation
9. Managing yourself
10. The daily skills of management
11. Manage your career

Skill-Pills:

A Skill-Pill is a brief training video that can be downloaded to your smart phone, tablet or computer and provides you with the skills and information needed to complete a task, wherever you are.

Skill-Pills can be accessed straight from your smart phone by scanning the QR code on the inside back cover of the book.

You will be taken to the entrance page of The Mobile MBA portal, giving you access to 11 free Skills-Pills. The remaining Skill-Pills are available to purchase separately. A URL is also available below the QR code to manually enter into your device.

Jo Owen

Jo Owen has an MBA and knows what it takes to succeed in today’s business world. As a top authority on leadership, he practises what he preaches. He has worked with over 100 of the best (and one or two of the worst) organisations in Asia, Europe and North America. He was a partner at Accenture, started a bank, built a business in Japan and is a founder of five national charities. He is a top corporate coach and speaker on leadership and the bestselling author of How to Manage,How to Sell,How to Influence and How to Lead, the UK’s number one book on leadership. He can be reached at jo.owen@leadershippartnership.com.

 

Author

Jo Owen has an MBA and knows what it takes to succeed in today’s business world. As a  top authority on leadership, he practices what he preaches. He has worked with over 100 of the best (and one or two of the worst) organisations in Asia, Europe and North America. He was a partner at  Accenture, started a bank, built a business in Japan and is a founder of five national charities.  He is a top corporate coach and speaker on leadership and the bestselling author of How to Manage, How to Sell, How to Influence  and How to Lead, the UK’s number one book on leadership.He can be reached at jo.owen@leadershippartnership.com.