| ISBN | Product | Product | Price CHF | Available | |
|---|---|---|---|---|---|
| Model Business Letters, Emails and Other Business Documents |
9780273751939 Model Business Letters, Emails and Other Business Documents |
37.80 |
For anyone who wants to communicate effectively in business, this is your complete reference guide for any form of written communication.
Packed with over 500 sample documents, over 100 tips for better business writing and useful templates you can apply to your writing immediately, Model Business Letters will help you put the key rules of good business writing into action.
About the author
Publisher acknowledgements
Preface to the first edition by Leonard Gartside
Preface to the seventh edition by Shirley Taylor
Introduction
Part 1 Communication: An Overview
1. The importance of building relationships
2. Sentence construction matters
Part 2 Business Writing Basics
3. 21st century business language
4. Structuring messages logically
5. Presentation matters
Part 3 Electronic Communication
6. Email etiquette
7. Writing online: websites, blogs and social networking
8. Customer care online
Part 4 Routine Business Transactions
9. Enquiries and replies
10. Quotations, estimates and tenders
11. Orders and their fulfilment
12. Invoicing and settlement of accounts
13. Letters requesting payment
14. Credit and status enquiries
15. A typical business transaction (correspondence and documents)
Part 5 General Business Correspondence
16. Internal correspondence
17. Secretarial and administrative correspondence
18. Meetings documentation
19. Personnel
20. Reports and proposals
Part 6 Creative and Persuasive documents
21. Complaints and adjustments
22. Goodwill messages
23. Notices, advertisements, information sheets and handouts
24. Circulars
25. Sales letters and voluntary offers
26. Publicity material
27. Business plans
Appendix 1 Spoken and written forms of address
Appendix 2 The A-Z of alternative words
Appendix 3 How to write reports in plain English
Index
With over 450,000 copies sold worldwide, Model Business Letters has firmly established itself as the definitive guide to clear and effective business writing. This seventh edition has been completely revised and updated to reflect the significant changes in business communication over recent years.
This book contains over 300 sample documents, easy to use examples and practical advice on content, language and style. It will help you to:
'Shirley teaches in a practical and fun way how to ditch the dinosaur clichés that have no place in modern business writing. There is never a dull moment in her workshops. She has done the same with the 7th edition of her best-selling book Model Business Letters. It's a must-have for everyone who wants to write clear and persuasive business documents.'
Alex Tan, HR Manager, Singapore
'With our communication today becoming more and more faceless, our writing is more important than ever. Shirley's emphasis on building relationships through effective writing is really essential. In this 7th edition of her popular book, Shirley has given us a practical reference guide providing all the guidance we need as well as samples we can adapt. The new sections on email, social media and online writing are really useful too.'
Stephen Choo, PhD, Director and Regional Head of Insight, ASEAN, Hay Group
'In her workshops, Shirley has such a friendly and interactive approach that makes everyone feel comfortable. She has done the same in the 7th edition of her popular book, writing in a simple, clear way and giving practical examples.'
Carmelia Ng, Organisation Development Manager, Fuji Xerox Singapore
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