Brilliant Marketing Plans

Series
Prentice Hall
Author
Ian. Linton  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
256
Pub.-date
August 2011
ISBN13
9780273756293
ISBN
027375629X
Related Titles


Product detail

Title no longer available

Description

Provides a practical and project-based approach so you can put marketing plans into action quickly and effectively.

Following a brief overview of the planning process, each chapter provides a self-contained guide to planning a specific marketing task, the range of plans included cover the most common challenges facing marketing teams in both consumer and business-to-business sectors.

Includes templates and worked up marketing plans and is rigorous and thorough – equipping you with plans that really work.

Table of Contents

1.      What makes a brilliant marketing plan?

 

PRODUCTS

2.      Speed up product development

3.      Launch a new product

4.      Add value with service

 

MARKET DEVELOPMENT

5.      Educate the market

6.      Reposition a company 

7.      Take your business online        

8.      Make the most of social media 

 

SALES CHANNELS

9.      Improve sales force performance

10.  Reduce the sales cycle

11.  Develop key account business

12.  Manage customer partnerships effectively

13.  Improve distributor performance

14.  Control competitors

 

CUSTOMERS

15.  Enhance customer experience

16.  Strengthen customer relationships

 

17.  Keep tuned to the market

Back Cover

Successful marketing plans delivery unbeatable campaigns

This is the book to help you write any marketing plan - step-by-step, quickly and efficiently - so that you can accomplish more and get the results you want.

Brilliant Marketing Plans will demonstrate fast and clever ways to prepare outstanding campaigns. Packed with practical and sensible advice together with 15 easy-to-use, self-contained guides, you'll be introduced to all the key concepts and discover the most effective ways to present your plan, get it agreed and put it into action.

Whatever you're planning marketing for, everything you need to know to get it right first time is right here.

Brilliant outcomes:

·         Understand, thoroughly, your marketing needs and take action

·         Know how to create a winning plan

·         Feel prepared, ready and confident to fully implement your plan