Start Your Business Week by Week

Series
Pearson
Author
Steve Parks  
Publisher
Pearson
Cover
Softcover
Edition
2
Language
English
Total pages
240
Pub.-date
January 2013
ISBN13
9780273768661
ISBN
0273768662
Related Titles


Product detail

Product Price CHF Available  
9780273768661
Start Your Business Week by Week
22.80 approx. 7-9 days

Description

In 26 weekly steps, this unique and cleverly structured book will walk any budding entrepreneur through everything you need to know and do, in the exact order you need to do it, to get your new business up and running. Each step contains a to-do list, an explanation of what needs to be done, useful hints and shortcuts and the contact information you need.

 

Written by an experienced entrepreneur and updated for a new global economy, this book contains the most up to date, fresh thinking and ideas, so you can overcome the challenges of a new business start-up and turn your entrepreneurial dreams into reality.

Table of Contents

Introduction

 

Week 1:The Beginning

 

Week 2: The Future

 

Week 3: Where Are You Now?

 

Week 4: Start Learning

 

Week 5: The Founders

 

Week 6: The Idea

 

Week 7: Idea to Opportunity

 

Week 8: Testing and Refining the Opportunity

 

Week 9: Pitching your Opportunity

 

Week 10: Customers

 

Week 11: Competitors

 

Week 12: Branding

 

Week 13: Sales


Week 14: Premises and Equipment

 

Week 15: People and Technology

 

Week 16: Suppliers

 

Week 17: Planning for Problems

 

Week 18: Profit Forecast

 

Week 19: Cash Flow Forecast

 

Week 20: The Business Plan

 

Week 21: Banks and Advisers

 

Week 22: Start Selling

 

Week 23: Pitching for Funding

 

Week 24: The Big Leap

 

Week 25: Making it Official

 

Week 26: Launch!

 

Epilogue

 

Acknowledgements

Back Cover

Starting a business is one of the most rewarding and satisfying career moves you could make, and it’s not as difficult as you might think – if you have the right advice.

 

There's so much to think about and do in order to turn your idea into reality - and with so much at stake it's important to get it right.

 

That's why Start Your Business Week by Week has the unique approach of breaking everything down into manageable steps. Each week, it explains what to consider and decide, and what action to take. 

 

In this book, Steve Parks distils a huge wealth experience, from his own business start ups and from interviews with dozens of leading entrepreneurs. The result is a structured and insightful book that guides you skilfully through one of the biggest adventures in your life.

 

You’ll discover how to:

+ come up with a great business idea, or refine the one you have

+ get started as cheaply as possible to reduce your reliance on external finance
+ decide on suppliers and plan cash flow

+ find customers and make sure you’re offering them what they really want

+ make the business admin as simple as possible

+ avoid the pitfalls most start ups make

+ grow your sales and make your business a success

 

New to this second edition:

+ How to run experiments to test and improve your business idea

+ Tips for great online services to help you start and run your business more cheaply and easily

 

 

Author

Steve Parks is also the author of How To Be An Entrepreneur; The Small Business Handbook; and How To Fund Your Business. He recently set up an exciting and groundbreaking new business and is a veteran entrepreneur with vast experience. He began his career as a journalist and presenter for BBC Radio.