How to Start Your Own Business for Entrepreneurs

Robert Ashton  
Total pages
June 2012
Related Titles

Product detail

Product Price CHF Available  
How to Start Your Own Business for Entrepreneurs
22.80 approx. 7-9 days


The new edition of this bestselling book for entrepreneurs has been fully updated to offer the most extensive start-up toolkit of invaluable advice and expert guidance.


Relevant to entrepreneurs of any experience, it covers absolutely every aspect of starting a business from bullet-proof plans to the best way to structure a business for a successful sell-on later. It includes information on brand management, customer service, marketing, financials and staffing, so you are fully prepared to set sail on your business journey.

Table of Contents

About the author

Introduction to the second edition

Introduction to the first edition

How to use this book


Part One: Before You Start

1.       See your future as an entrepreneur – crystal clear                   

2.       How to find your biggest business opportunity                          

3.       How to be really sure your business idea will fly                        

4.       Business type – what’s possible

5.       Business structure - building in room to grow                            

6.       Finding the perfect place – business premises                             

7.       Starting up or taking over an existing enterprise       


Part Two: Planning To Succeed

8.       How to write a convincing plan                                                           

9.       Where to find the money you need                                            

10.     Advisers and mentors and why they’re important                     

11.     Timing is everything – how to decide when to start   


Part Three: Finding Customers

12.     Where to look for the best customers                                      

13.     How to develop the right brand and image                             

14.     Marketing in a nutshell                                                                                              

15.     Your winning marketing message                  

16.     How to make sure your website’s a winner

17.     How to get good PR and keep on getting it                

18.     Ways that anyone can be good at selling                      

19.     Reputation – making friends and influencing people         


Part Four: Managing Your Business

20.     How to do your bookkeeping without tears                            

21.     How to make your profits bigger                            

22.     Financial factors to watch as you start to grow               

23.     How to minimise risk and sleep well at night                                                                             

24.     Your first employee – how to take this giant leap          


Part Five: Growing Your Business

25.     Measuring what matters

26.     Lifestyle or wealth – a chance to reflect and review those goals



Back Cover

"Robert Ashton spells out what you need to do, step by step, to be a successful entrepreneur. What is unique is the way his book reassures and encourages even the most diffident business starter. This book makes it seem possible."

Dawn Whiteley, CEO, National Enterprise Network ,




When you’re starting up, practical advice from an expert is like gold dust.


Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.


How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can:

  • Create a bullet-proof business plan to get the backing you need


  • Build a powerful brand, perfect for your business


  • Discover your customers – how to find them and how to keep them
  • Master the day-to-day tasks, including the not-so scary financials


  • Look to the future, to ensure that your business has one



There’s also a wealth of additional online content so you can find out the latest small business news now. Check out or scan the SQUARECODE  on the inside cover.


Robert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines.


Robert would love to hear from you if you think he can help you become more successful. You can contact him at visit his website at or follow him on Twitter @robertashton1.