Description

When you’re starting up, practical advice from an expert is like gold dust.

Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.

How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can:

• Create a bullet-proof business plan to get the backing you need
• Build a powerful brand, perfect for your business
• Discover your customers – how to find them and how to keep them
• Master the day-to-day tasks, including the not-so scary financials
• Look to the future, to ensure that your business has one

Table of Contents

About the author

Introduction to the second edition

Introduction to the first edition

How to use this book

 

Part One: Before You Start

1.       See your future as an entrepreneur – crystal clear                   

2.       How to find your biggest business opportunity                          

3.       How to be really sure your business idea will fly                        

4.       Business type – what’s possible

5.       Business structure - building in room to grow                            

6.       Finding the perfect place – business premises                             

7.       Starting up or taking over an existing enterprise       

                

Part Two: Planning To Succeed

8.       How to write a convincing plan                                                           

9.       Where to find the money you need                                            

10.     Advisers and mentors and why they’re important                     

11.     Timing is everything – how to decide when to start   

                

Part Three: Finding Customers

12.     Where to look for the best customers                                      

13.     How to develop the right brand and image                             

14.     Marketing in a nutshell                                                        &nbs

Back Cover

'Robert Ashton spells out what you need to do, step by step, to be a successful entrepreneur. What is unique is the way his book reassures and encourages even the most diffident business starter. This book makes it seem possible.'

Dawn Whiteley, CEO, National Enterprise Network , www.nationalenterprisenetwork.org

 

 

 

When you’re starting up, practical advice from an expert is like gold dust.

 

Robert Ashton has started three businesses and sold two, so he knows exactly what you need to succeed. Full of practical tips and real life case studies, this book gets straight to the point with everything you need to know to launch your business with confidence.

 

How to Start Your Own Business for Entrepreneurs cuts out the waffle so you can:

• Create a bullet-proof business plan to get the backing you need

   

• Build a powerful brand, perfect for your business

   

• Discover your customers – how to find them and how to keep them
• Master the day-to-day tasks, including the not-so scary financials

   

• Look to the future, to ensure that your business has one

   

 

There’s also a wealth of additional online content so you can find out the latest small business news now. Check out www.robertashton.co.uk or scan the SQUARECODE  on the inside cover.

Author

Robert Ashton is an entrepreneur, speaker and author. After being made redundant in 1990 he set up his own business and has never looked back. He now works with entrepreneurs of all kinds, advising growing businesses, social enterprises and evolving charities. This is his 15th book and as well as being a popular and entertaining business speaker and TV presenter, he also writes for a number of business magazines.

 

Robert would love to hear from you if you think he can help you become more successful. You can contact him at Robert@RobertAshton.co.uk visit his website at www.robertashton.co.uk or follow him on Twitter @robertashton1.