Get Up to Speed with Online Marketing

Series
Pearson
Author
Jon Reed  
Publisher
Pearson
Cover
Softcover
Edition
2
Language
English
Total pages
296
Pub.-date
October 2013
ISBN13
9781292001166
ISBN
129200116X
Related Titles


Product detail

Product Price CHF Available  
9781292001166
Get Up to Speed with Online Marketing
22.80 approx. 7-9 days

Description

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.

This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:

  • Design your website – how to create a site and make sure your customers can find it
  • Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more
  • Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website
  • Develop an online marketing plan – build your customised plan and measure your results

Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!

Table of Contents

  • Part 1  Get strategic
  • 1 Online marketing 101
  • 2 Your online marketing plan
  • Part 2  Get online
  • 3 Establish a web presence
  • 4 Boost your search engine rankings
  • 5 Engage with email
  • Part 3  Get creative
  • 6 Build a blog
  • 7 Podcast for profit
  • 8 Lights, camera, action!
  • 9 Show, don't tell
  • Part 4  Get out there
  • 10   Build an online community
  • 11   Find fans on Facebook
  • 12   Develop leads on LinkedIn
  • 13   Tap into Twitter
  • 14   Get on Google
  • 15   Pique interest with Pinterest
  • Part 5  Get help
  • 16   Achieve more by outsourcing
  • An A–Z of online marketing 

Back Cover

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'

Suzanne Moore, Columnist, The Guardian

 

ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?

 

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.

 

This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:

 

·    Design your website – how to create a site and make sure your customers can find it

·    Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more

·    Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website

·    Develop an online marketing plan – build your customised plan and measure your results

 

Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!

  

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.

Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association

 

Author

Jon Reed is a social media consultant, lecturer, speaker and trainer. He runs the social media consultancy Reed Media, provides web design, branding and marketing services to small businesses and runs a blog and online community for authors and publishers. Reed regularly runs social media workshops, lectures on several university courses and speaks at conferences.

Reader Review(s)

'Should be on the desk of anyone wanting to make a success of their online presence.’

Claudio Concha, Head of Digital Media, Big Lottery Fund

 

‘If you want to use social media to build your business, this straightforward guide will help you figure out where to start.’

Suzanne Kavanagh, Director of Marketing and Membership Services, Association of Learned and Professional Society Publishers

 

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'

Suzanne Moore, Columnist, The Guardian

 

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’

Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association