Get Up to Speed with Online Marketing

Series
Pearson
Author
Jon Reed  
Publisher
Pearson
Cover
Softcover
Edition
2
Language
English
Total pages
296
Pub.-date
October 2013
ISBN13
9781292001166
ISBN
129200116X
Related Titles


Product detail

Product Price CHF Available  
9781292001166
Get Up to Speed with Online Marketing
22.80 approx. 7-9 days

Description

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'

Suzanne Moore, Columnist, The Guardian

 

ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?

 

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.

 

This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:

 

·    Design your website – how to create a site and make sure your customers can find it

·    Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more

·    Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website

·    Develop an online marketing plan – build your customised plan and measure your results

 

Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!

  

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.

Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association

 

Table of Contents

Acknowledgements

About the author

Preface to the second edition

Introduction

 

Part 1  Get strategic

   1 Online marketing 101

   2 Your online marketing plan

 

Part 2  Get online

   3 Establish a web presence

   How to build a website with no technical knowledge

   4 Boost your search engine rankings

   How to increase your visibility on Google

   5 Engage with email

   How to build an email list without annoying people 

 

Part 3  Get creative

   6 Build a blog

   How to build trust, reputation and traffic

   7 Podcast for profit

   How to attract an audience of loyal listeners

   8 Lights, camera, action!

   How to produce online video on a budget

   9 Show, don't tell

   How to showcase your business on photo sharing sites

 

Part 4  Get out there

   10   Build an online community

   How to choose and use social networks

   11   Find fans on Facebook

   How to harness the world's largest network

   12   Develop leads on LinkedIn

   How to take your business networking online

   13   Tap into Twitter

   How to use the real-time web to build a following

   14   Get on Google+

   How to add people to your circle of influence

   15   Pique interest with Pinterest

   How to use the visual web to attract attention

 

Part 5  Get help

   16   Achieve more by outsourcing

   How to find someone to help you achieve your vision

 

An A–Z of online marketing 

Index  

Back Cover

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'

Suzanne Moore, Columnist, The Guardian

 

ONLINE MARKETING – CAN YOUR BUSINESS AFFORD TO BE WITHOUT IT?

 

If you want to grow your business, how do you get the word out about your product or service? By going where your market is – and these days, that’s online.

 

This step-by-step guide to online marketing is straightforward, easy to understand and demonstrates simple, affordable and effective ways to:

 

·    Design your website – how to create a site and make sure your customers can find it

·    Use social media to your advantage – how to reach your market on Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram and more

·    Create engaging online content – how to publish valuable, interesting and sharable content for your blog, podcast and website

·    Develop an online marketing plan – build your customised plan and measure your results

 

Covering every major online platform, and some smaller ones too, Get Up to Speed with Online Marketing will show you exactly how to maximise each one and develop a cohesive, effective online strategy with a limited budget, or even for free!

  

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.

Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association

 

Author

Jon Reed is a social media consultant, lecturer, speaker and trainer. He runs the social media consultancy Reed Media, provides web design, branding and marketing services to small businesses and runs a blog and online community for authors and publishers. Reed regularly runs social media workshops, lectures on several university courses and speaks at conferences.

Reader Review(s)

'Should be on the desk of anyone wanting to make a success of their online presence.’

Claudio Concha, Head of Digital Media, Big Lottery Fund

 

‘If you want to use social media to build your business, this straightforward guide will help you figure out where to start.’

Suzanne Kavanagh, Director of Marketing and Membership Services, Association of Learned and Professional Society Publishers

 

'Not to be part of the social media revolution is to miss out. Jon Reed really gets it and shows you how to join in.'

Suzanne Moore, Columnist, The Guardian

 

‘Packed with practical, no-nonsense insight that allows you not only to keep up but to get ahead.’

Justin Cooke, CEO, POSSIBLE and Chair, British Interactive Media Association