The One Page Business Strategy

Series
Pearson
Author
Marc Van Eck / Ellen van Zanten  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
168
Pub.-date
March 2014
ISBN13
9781292009629
ISBN
1292009624
Related Titles


Product detail

Product Price CHF Available  
9781292009629
The One Page Business Strategy
16.70 approx. 7-9 days

Description

Imagine if you could fit your business strategy on a single sheet of paper?

Imagine having your plans, action points and progress report all in one place?

Imagine how easy it would be to share your plans with other people?

 

Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast.

 

With an accompanying app!

 

 

"A must-read for anyone who wants to make a strategic plan that definitely delivers results."

Conny Braams, Senior VP Operations, Unilever Food Solutions

 

 

Table of Contents

Preface

 

Endorsements

 

About the authors

 

Self test: Do you need a one-page business strategy?

 

Introduction

 

Part 1: Laying the Foundations

1. What is OGSM?

2. Where did it come from?

3. What do you need to succeed?

a. The cornerstones of effective planning

b. Building on a position of strength

4. How do you prepare your plan?

a. Positioning

b. Business analysis

5. The DNA of strategic thinking: What-by-How

 

Part 2: Building Your One Page Business Plan

6. 'O' for Objective

7. 'G' for Goals

8. 'S' for Strategies

9. 'M' for Measures

 

Part 3: Sharing Success and Reviewing Progress

10. Cascading the plan within your organisation

11. Monitoring your plan

 

Conclusion

 

Back Cover

Imagine if you could fit your business strategy on a single sheet of paper?

Imagine having your plans, action points and progress report all in one place?

Imagine how easy it would be to share your plans with other people?

 

Now you can, with this innovative 4-step strategic planning tool, known as OGSM. It will help you streamline your thinking as well as your writing and develop a one-page plan that gets you results fast.

 

With an accompanying app!

 

 

"A must-read for anyone who wants to make a strategic plan that definitely delivers results."

Conny Braams, Senior VP Operations, Unilever Food Solutions

 

 

Author

Marc van Eck and Ellen Leenhouts are partners at Business Openers, a strategic marketing consultancy based in the Netherlands. Both have multiple years' experience of working for Procter & Gamble. Within P&G the OGSM method is widely used. As a consultant Marc has helped many organizations in The Netherlands and internationally  using this simple and effective tool. Marc also writes about Brand Positioning and Internal Branding. All his books are bestsellers in the Netherlands.