Description

Whether it’s in emails, documents, presentations, meetings or tweets, we’re all being bombarded by millions of words every day. So, how do you make your message stand out and stick amongst all this chatter?

The answer is simple – just get visual!

With a straightforward doodle or a quick illustration you’ll revolutionise how your message impacts your audience. And The Art of Business Communication will show you how to do it.

Can’t draw? No Picasso? No problem! You’ll be amazed at how easy it is to add a simple yet powerful visual dimension to any message or business communication so that all your ideas, presentations, documents and meetings are brought to life and make a meaningful and memorable impact.

Everything becomes easier to say, problems are explained and solved in a flash and the complex quickly becomes clear.

So, to make your point and make it matter – make it visual.

Table of Contents

1.    Why Visual Works

2.    Building Your Drawing Skills

3.    How to Think in Pictures

4.    Communicating With Drawings

5.    The Power of Two Visuals

6.    Making Key Messages Memorable

7.    Metaphors and Similes

8.    Business Models and Processes

9.    Bringing Graphs  and Charts to Life

10.  Brilliant Bullet Points

11.  Visual Mapping

12.  Your Visual Toolkit

Back Cover

Whether it’s in emails, documents, presentations, meetings or tweets, we’re all being bombarded by millions of words every day. So, how do you make your message stand out and stick amongst all this chatter?

The answer is simple – just get visual!

With a straightforward doodle or a quick illustration you’ll revolutionise how your message impacts your audience. And The Art of Business Communication will show you how to do it.

Can’t draw? No Picasso? No problem! You’ll be amazed at how easy it is to add a simple yet powerful visual dimension to any message or business communication so that all your ideas, presentations, documents and meetings are brought to life and make a meaningful and memorable impact.

Everything becomes easier to say, problems are explained and solved in a flash and the complex quickly becomes clear.

So, to make your point and make it matter – make it visual.

Author

Graham Shaw founded Vision Learning in 1995, specialising in helping people to develop a range of practical skills around the art of communication. Working with some of the biggest names in business like BBC, BP, BA, Glaxo Smithkline, PWC, Proctor and Gamble, Siemens and Orange, he is an international conference presenter and trainer and has helped thousands of people to develop the professional skills required to make convincing presentations.

Reader Review(s)

‘Wow. A winning formula for making your business communication fun and engaging.’

Bob Allen, Training Manager at the BMW Group Academy UK

'Packed full with easy to use techniques to help you paint a picture worth a thousand words.' 

David Haskell, Leadership and Sales Development Manager, Abellio Greater Anglia