New Business: Next Steps

Series
Pearson
Author
Ed Goodman / Ann Hawkins  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
224
Pub.-date
January 2015
ISBN13
9781292017662
ISBN
129201766X
Related Titles


Product detail

Product Price CHF Available  
9781292017662
New Business: Next Steps
22.80 approx. 7-9 days

Description

So you've launched your new business. But what do you need to do now to make sure it succeeds?

This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.

Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:

  • Easy-to-apply strategies for business success
  • Insightful case studies from businesses that survived the first five years
  • Helpful exercises and action plans
  • Valuable templates for you to use

 

Table of Contents

  • 1 Managing the business
  • 2 Managing growth
  • 3 Managing finances
  • 4 Managing social media
  • 5 Managing technology
  • 6 Managing marketing
  • 7 Managing sales
  • 8 Managing customers
  • 9 Managing people
  • 10 Managing your exit

Back Cover

Refreshingly clear. Answers all those questions that entrepreneurs keep asking.

Robert Craven, author, Bright Marketing and Kick-Start Your Business

 

 

So you've launched your new business. But what do you need to do now to make sure it succeeds?

 

This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.

 

Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:

 

·    Easy-to-apply strategies for business success

·    Insightful case studies from businesses that survived the first five years

·    Helpful exercises and action plans

·    Valuable templates for you to use

 

This is your one-stop shop for everything you need to manage, grow and succeed with your new business.

 

Full of very valuable information. This is not theory – but live action in print. Highly recommended.

Professor Alan Barrell, Judge Business School, University of Cambridge

Author

Ed Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more.

 

Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.