ISBN | Product | Product | Price CHF | Available | |
---|---|---|---|---|---|
New Business: Next Steps |
9781292017662 New Business: Next Steps |
22.80 |
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‘Refreshingly clear. Answers all those questions that entrepreneurs keep asking.’
Robert Craven, author, Bright Marketing and Kick-Start Your Business
So you've launched your new business. But what do you need to do now to make sure it succeeds?
This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.
Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:
· Easy-to-apply strategies for business success
· Insightful case studies from businesses that survived the first five years
· Helpful exercises and action plans
· Valuable templates for you to use
This is your one-stop shop for everything you need to manage, grow and succeed with your new business.
‘Full of very valuable information. This is not theory – but live action in print. Highly recommended.’
Professor Alan Barrell, Judge Business School, University of Cambridge
About the authors
Acknowledgements
How to get your own questions answered
Introduction
1 Managing the business
Case study: Klaxon
2 Managing growth
Case study: Social i Media
3 Managing finances
Case study: Contraband International
4 Managing social media
Case study: The Nutty Tarts
5 Managing technology
Case study: Clarity Heating
6 Managing marketing
Case study: SnoozeShade
7 Managing sales
Case study: OneSpaceMedia
8 Managing customers
Case study: The Elite Swimming Academy
9 Managing people
Case study: Breckland Orchard
10 Managing your exit
Index
‘Refreshingly clear. Answers all those questions that entrepreneurs keep asking.’
Robert Craven, author, Bright Marketing and Kick-Start Your Business
So you've launched your new business. But what do you need to do now to make sure it succeeds?
This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.
Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:
· Easy-to-apply strategies for business success
· Insightful case studies from businesses that survived the first five years
· Helpful exercises and action plans
· Valuable templates for you to use
This is your one-stop shop for everything you need to manage, grow and succeed with your new business.
‘Full of very valuable information. This is not theory – but live action in print. Highly recommended.’
Professor Alan Barrell, Judge Business School, University of Cambridge
Ed Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more.
Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.