Description

‘Refreshingly clear. Answers all those questions that entrepreneurs keep asking.’

Robert Craven, author, Bright Marketing and Kick-Start Your Business

So you've launched your new business. But what do you need to do now to make sure it succeeds?

This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.

Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:

·    Easy-to-apply strategies for business success

·    Insightful case studies from businesses that survived the first five years

·    Helpful exercises and action plans

·    Valuable templates for you to use

This is your one-stop shop for everything you need to manage, grow and succeed with your new business.

‘Full of very valuable information. This is not theory – but live action in print. Highly recommended.’

Professor Alan Barrell, Judge Business School, University of Cambridge

Table of Contents

About the authors

Acknowledgements

How to get your own questions answered

Introduction

1 Managing the business

Case study: Klaxon

2 Managing growth

Case study: Social i Media

3 Managing finances

Case study: Contraband International

4 Managing social media

Case study: The Nutty Tarts

5 Managing technology

Case study: Clarity Heating 

6 Managing marketing

Case study: SnoozeShade 

7 Managing sales

Case study: OneSpaceMedia 

8 Managing customers

Case study: The Elite Swimming Academy

9 Managing people

Case study: Breckland Orchard  

10  Managing your exit

Index

Back Cover

‘Refreshingly clear. Answers all those questions that entrepreneurs keep asking.’

Robert Craven, author, Bright Marketing and Kick-Start Your Business

So you've launched your new business. But what do you need to do now to make sure it succeeds?

This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.

Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:

·    Easy-to-apply strategies for business success

·    Insightful case studies from businesses that survived the first five years

·    Helpful exercises and action plans

·    Valuable templates for you to use

This is your one-stop shop for everything you need to manage, grow and succeed with your new business.

‘Full of very valuable information. This is not theory – but live action in print. Highly recommended.’

Professor Alan Barrell, Judge Business School, University of Cambridge

Author

Ed Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more.

Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.