Description

So you've launched your new business. But what do you need to do now to make sure it succeeds?

This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.

Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:

• Easy-to-apply strategies for business success
• Insightful case studies from businesses that survived the first five years
• Helpful exercises and action plans
• Valuable templates for you to use

 

Table of Contents

• 1 Managing the business
• 2 Managing growth
• 3 Managing finances
• 4 Managing social media
• 5 Managing technology
• 6 Managing marketing
• 7 Managing sales
• 8 Managing customers
• 9 Managing people
• 10 Managing your exit

Back Cover

‘Refreshingly clear. Answers all those questions that entrepreneurs keep asking.’

Robert Craven, author, Bright Marketing and Kick-Start Your Business

 

 

So you've launched your new business. But what do you need to do now to make sure it succeeds?

 

This all-in-one guide will help you make sure your fledgling enterprise becomes a successful business.

 

Packed with all the practical, valuable and insightful guidance you need on sales, marketing, finance, service, technology and much more, each chapter includes:

 

·    Easy-to-apply strategies for business success

·    Insightful case studies from businesses that survived the first five years

·    Helpful exercises and action plans

·    Valuable templates for you to use

 

This is your one-stop shop for everything you need to manage, grow and succeed with your new business.

 

‘Full of very valuable information. This is not theory – but live action in print. Highly recommended.’

Professor Alan Barrell, Judge Business School, University of Cambridge

Author

Ed Goodman is a business start up mentor and has worked with over 10,000 start ups to successfully build their knowledge and experiences of financial management, social media, networking and more.

 

Ann Hawkins is a business start up consultant and guides business owners through critical periods of growth, especially those dealing with change in employment practices and technology. She founded The Inspired Group in 2005, a peer group learning experience.