Description

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Features

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

Table of Contents

About the Author

Thanks and Acknowledgements

Contents

LET’S GET READ

AN INTRODUCTION

THE SCIENCE OF COMMUNICATION

THE BRAIN

FIRST: INVITE ATTENTION

PRIMAL

AFFECTIVE

SELF-RELEVANT

SURPRISING

SECOND: IGNITE THINKING

MYSTERY

EASE

NARRATIVE

THIRD: INCITE ACTION

MEMORY

AUTOPILOT

PRIMING

PUTTING IT TO USE

YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION

PROMOTIONS

THE PSYCH OF LIKE

DIRECT MAIL

IN THE OFFICE

TEST, TEST, TEST

CONCLUSION

Notes

Back Cover

 

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

Author

Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer

Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.