Hooked

Series
Pearson
Author
Patrick Fagan  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
208
Pub.-date
May 2016
ISBN13
9781292074429
ISBN
1292074426
Related Titles


Product detail

Product Price CHF Available  
9781292074429
Hooked
22.80 approx. 7-9 days

Description

In this insightful, engaging and entertaining book, you will learn the amazing secrets of effective communication gleamed in recent years from neuroscience and behavioural economics. You’ll discover 8 simple rules that you can effectively, simply apply to your business and work so your messages are never ignored.

Features

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

Table of Contents

About the Author   

Thanks and Acknowledgements   

Contents

 

LET’S GET READ

AN INTRODUCTION  

THE SCIENCE OF COMMUNICATION 

THE BRAIN  

 

FIRST: INVITE ATTENTION  

PRIMAL   

AFFECTIVE  

SELF-RELEVANT  

SURPRISING  

 

SECOND: IGNITE THINKING 

MYSTERY

EASE  

NARRATIVE

 

THIRD: INCITE ACTION  

MEMORY  

AUTOPILOT

PRIMING  

PUTTING IT TO USE  

 

YOUR KIT FOR CRAFTING THE PERFECT COMMUNICATION

PROMOTIONS

THE PSYCH OF LIKE  

DIRECT MAIL 

IN THE OFFICE   

TEST, TEST, TEST

 

CONCLUSION 

 

Notes 

Back Cover

 

We’re bombarded with hundreds of messages every day.

But did you know that even our most trusted forms of communication are expertly designed to ensure that we notice, like and share it?

 

Packed full of fascinating psychology and cutting-edge research, Patrick Fagan exposes the top-secret science behind memorable marketing and reveals the hidden strategies that get us #hooked.

 

Learn what makes messages instantly engaging, uncover how the psychology works in practice and discover the powerful tools needed to make every message stick.

Author

Patrick Fagan is an Associate Lecturer in Psychology of Marketing and Advertising and Consumer

Behaviour at Goldsmiths University; and he works as a Senior Behavioural Insights Associate at world-leading behavioural science consultancy Mountainview Learning.