Accounts Demystified

Anthony. Rice  
Total pages
September 2015
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Accounts Demystified
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The bestselling and astonishingly simple guide to the fundamental principles of accounting, written specifically for those without a financial background.


Simple, easily absorbed and clearly explained, this book will guide you through all the major accounting concepts. You will learn how to master company accounts, understand balance sheets, profit and loss accounts and cash flow systems and how to analyse and monitor your company’s financial performance.

Table of Contents

  • About the author
  • Preface
  • Acknowledgements
  • Prologue
  • Introduction
  • Part 1: The Basics of accounting
  • 1 The balance sheet and the fundamental principle
  • 2 Creating a Balance Sheet
  • 3 The profit & loss account and cash flow statement
  • 4 Creating the profit & loss account and cash flow statement
  • 5 Accounting in practice
  • Part 2: Interpretation and analysis of accounts
  • 6 Wingate’s Annual Report
  • 7 Financial Analysis: introduction
  • 8 Analysis of the enterprise
  • 9 Analysis of the funding structure
  • 10 Valuation of companies
  • Part 3: Listed company accounts
  • 11 Listed company accounts: introduction
  • 12 Interpretation of Listco’s accounts
  • Glossary
  • Appendix 1: Wingate Foods’ accounts
  • Appendix 2: Listco’s accounts
  • Index

Back Cover

'Trust me - no other book makes the subject as simple and clear. ' Jamie Reeve, Chairman, The Great Little Trading Company


'It's like a fog has been lifted... I suddenly get it and I'm only at page ten.' Paul Sanett, Development Director, Europe  and  Africa, Hilton Worldwide


‘This is a great book – it does what it says on the can!’ John Bates, Adjunct Professor of Entrepreneurship, London Business School



Accounting is not as technical and complex as you may think and is actually based on very simple principles that anyone can understand. Once you know and understand these principles, you will be amazed at how easy it is.


With over 100,000 copies sold worldwide, and now fully updated, this bestselling book is for anyone including students, investors and company owners. In this simple, easy -to-absorb book, Anthony Rice guides you, step by step, through all the key accounting principles and concepts.


Quickly understand and master:

· profit & loss, balance sheet and cash flow statements and how they are connected;

· how to set about keeping your own accounts;

· how to analyse a company’s financial position and performance;

· the accounts of stock-exchange listed companies.


Additional free content, tools and support are available at



Anthony Rice is not an accountant. He learned accounting the hard way – by keeping accounts for his own company. Having subsequently spent much of his time analysing companies, first as a strategy consultant and more recently when looking for businesses to buy, he has some valuable insights into financial analysis.