Business Model Book, The

Adam J. Bock / Gerard George  
Total pages
November 2017
Related Titles

Product detail

Product Price CHF Available  
Business Model Book, The
22.80 approx. 7-9 days


Business models are the beating heart of your firm's value proposition.


Great business models drive rapid growth; bad business models can doom the most promising ventures. The Business Model Book clearly shows you how to create, test, adapt and innovate successful business models for any company in any situation.


Table of Contents

Table of Contents


How to use this book

Part 1: The truth about business models

1. Business models in practice

2. A brief history of business models

3. There are no magic bullets

Part 2: Business model architecture

4. Looking at your raw materials

5. Collecting and connecting your stakeholders - Customers, users, suppliers, purchasers, competitors

6. Solid structure - creating and capturing value in business models

7. Crafting compelling stories- the power of business model narratives

8. The business model life cycle

· First steps for entrepreneurs

· Lean education for start-ups

· Coherent storytelling for growing up

· Rejuvenating mature firms

Part 3: Business model change and innovation

9. When business models fail

10. Change and adaptation, Innovation and disruption

11. Back to the beginning

Resources developed throughout the book:

25 brilliant business model tips

12 brilliant examples to highlight specific business model elements, designs, or innovations.

Links to online resources, including free online business model design sites; Links to short third-party videos covering specific business model topics

Back Cover

Business models are the beating heart of your firm's value proposition.


Great business models drive rapid growth; bad business models can doom the most promising ventures. Brilliant Business Models clearly shows you how to create, test, adapt, and innovate successful and appropriate business models in any business context.


Every company has a business model. When the business model works, the company creates value.

Brilliant Business Models combines the latest research, straightforward tools and current examples to bring this surprisingly tricky topic to life. Straightforward cases from the author's research and experience highlight key lessons. This book applies a novel, life-cycle based approach to make business models relevant to your company's development stage. Your company changes over time—so should your business model.

  • Understand how and why business models matter to your organisations success
  • Learn how to evaluate and test business models to identify the most appropriate model
  • Use the business model life-cycle approach to keep your business model relevant and successful.


Adam Bock is a research academic, serial entrepreneur, and professional financier and venture consultant. As an academic, he has studied business models globally, from the US and UK to Russia and India, and has published highly cited articles about business models, including the first large-scale global study of business model innovation. As Senior Lecturer in Entrepreneurship at The University of Edinburgh, he teaches and has taught courses on business models to hundreds of international students across every field of study. Adam has given invited lectures on business models at top global Business School as well as Academy of Management, the most prestigious management scholarship conference.

In 10 years of entrepreneurial activity, he co-founded three life science ventures spun-out of universities. One of those ventures, Nerites Corporation, was purchased by Kensey-Nash (Royal DSM, NA) for $20 million in 2011. He managed multiple angel networks, facilitating more than $10 million of seed investments into early stage technology firms. His experience includes Advisory Boards and Directorships, as well as pro bono mentoring of technology and social entrepreneurs around the world, including ventures in the US, UK, and India. In 2013 he was selected to join Young Academy Scotland, part of the Royal Academy of Edinburgh, in recognition of scholarship and contribution to the entrepreneurial community. He was also selected by MIT to participate in the Skolkovo Institute Ideas Lab (Moscow), and his research project on entrepreneurial ecosystems was subsequently funded by Skolkovo. In addition to his research on business models, he has published articles online and in practice journals, including 'Agile Business Model Innovation' in European Business Review.

Gerard (Gerry) George is Dean and Lee Kong Chian Chair Professor of Innovation and Entrepreneurship at Lee Kong Chian School of Business at Singapore Management University. An award-winning researcher and teacher, Gerry has published over 100 articles in leading scholarly journals. From 2013 to 2016, he served as Editor of the Academy of Management Journal, the flagship empirical journal in the field of management. He was awarded a prestigious Professorial Fellowship from the UK's Economic and Social Research Council to work on -constrained resource or inclusive innovation. His research investigates business models, organizational design, and its implications for innovation and entrepreneurship.

He serves on the board of AACSB International. The Association to Advance Collegiate Schools of Business is the world’s largest business education network connecting students, academia, and business to advance business education worldwide. For his contribution to further education and research, Gerry was awarded Fellowship of the City & Guilds of London Institute.

His books (with Adam) introduce a narrative approach on how entrepreneurs conceive and change business models to make an implausible idea into a viable growth opportunity, Models of Opportunity: How Entrepreneurs Design Firms to Achieve the Unexpected, (Cambridge University Press 2012). Inventing Entrepreneurs: Technology Innovators and their Entrepreneurial Journey (Pearson Prentice Hall 2009) addresses the human side of innovation and technology commercialization.