Remarkable Brand Experiences

Series
Pearson
Author
Deborah Saunders  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
224
Announced
February 2023
ISBN13
9781292142135
ISBN
1292142138
Related Titles


Product detail

Product Price CHF Available  
9781292142135
Remarkable Brand Experiences
25.80 approx. 02.2023

Description

In this book, you'll discover what is meant by the Branded Customer Experience, why it’s so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.

Back Cover

How does a business differentiate itself through the customer experience and win exemplary levels of customer advocacy and love?

 

Customer  Experience  is  a  hot  topic  in  business  circles,  for  good  reason,  managing  the  customer experience has become increasingly complex, yet also essential for businesses to compete and grow.  Whilst in no way trying to diminish the importance of this work, there is an elephant in the room called differentiation. This is where the Brand takes centre stage.

 

In this book, you'll discover what is meant by the Branded Customer Experience, why it’s so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from companies that are getting it right, and simple steps that companies can start taking today to deliver a customer experience that is not only efficient, but reflects (and never loses sight of) what is distinctive and desirable about the brand.

  • Find out how the best brands  are winning the battle for customers’ hearts, minds, & wallets
  • Differentiate your business through customer experience
  • Win exemplary level of customer advocacy
  • Use a simple framework to create your own exemplary customer experiences

Author

Deborah Saunders is a  passionate  advocate  of  customer  experience,  and  its  essential  role  in  building strong  and enduring brands. With over 20 years’ experience in marketing and strategy consulting, she has worked with  businesses  big  and  small,  across  three  continents,  in  helping  them  transform  the  way  they interact with customers and create strong brands.