How to Sell Online

Series
Pearson
Author
Christer Holloman  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
320
Pub.-date
November 2016
ISBN13
9781292148403
ISBN
1292148403
Related Titles


Product detail

Product Price CHF Available  
9781292148403
How to Sell Online
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Description

THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.

 

Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best kept secrets on how to grow your online retail business.

 

• Discover how to grow your online business for short, medium and long term growth

• Find out how to acquire, retain and understand your customers

• Use cost-effective sales, marketing and social media to build revenue and profile

• Understand how to shape the customer journey and convert browsers into buyers

• Ensure technology works for you by using the right platforms and software

 

Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and video interviews with the leaders featured in the book and more.

 

Make sure your online presence is searchable, usable, buyable and profitable with How to Sell Online.

Features

THE ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.

 

Christer Holloman, the bestselling author and The Guardian technology expert, has lined up the

leaders behind some of the most successful online retailers, and those that advise them, to reveal

their best kept secrets on how to grow your online retail business.

 

• Discover how to grow your online business for short, medium and long term growth

• Find out how to acquire, retain and understand your customers

• Use cost-effective sales, marketing and social media to build revenue and profile

• Understand how to shape the customer journey and convert browsers into buyers

• Ensure technology works for you by using the right platforms and software

 

Visit www.sell-online.co for free extra material such as top tips, downloadable case studies, and

video interviews with the leaders featured in the book and more.

 

Make sure your online presence is searchable, usable, buyable and profitable with How to Sell

Online.

Table of Contents

Acknowledgments

Foreword

 

A. Retail Truths

1. Some Thing Never Change

1.1 Expert Commentary: From Bricks to Clicks

1.2 Becoming Omni-Channel

1.3 Expert Commentary: John Lewis Move to Mobile

1.4 Expert Commentary: Mobile Shopping Opportunity

1.5 Case Study: Graze.com

1.6 Deep Dive: Omni-Communications

2. Getting Technology To Work For You

2.1 Deep Dive: Importance of Speed

2.2 Case Study: Watchfinder

 

B. Attracting More Customers

3. Understanding Your Demographics

3.1 Expert Commentary: Mapping the Customer Journey

3.2 Case Study: Thomas Cook

4. Starting To Use Social Media and PR

4.1 Deep Dive: From Social Listening to Predicting

4.2 Case Study: Bjorn Borg

 

C. Selling More

5. Presenting Products & Services Online

5.1 Case Study: The Board Basement

5.2 Reducing Shopping Cart Abandonment

5.3 Case Study: STA Travel

6. The Check-Out Journey

6.1 Expert Commentary: Make It Easy To Buy

6.2 Case Study: Carpet Underlay Shop

 

D. Surprising Customer Service

7. Make Your Brand, Your Customers’

7.1 Expert Commentary: Bazaarvoice

7.2 Case Study: Gopak

7.3 Expert Commentary: Authentic Customer Dialogue

7.4 Case Study: Grabble.com Getting Mobile Right

8. Deep Dive: Global Payment Alternatives

8.1 Payment Checklist

 

E. Key Opportunities in the Coming Year

9. Expert Commentary: Expanding Internationally

9.1 Deep Dive: Selling to Chinese Consumers

9.2 Case Study: Vivabarefoot

10. Inventory Management

11 Delivery Delight

11.1 Deep Dive: Packaging

12. Beefing up Security

 

Hall of Fame

 

Index

Back Cover

YOUR ALL-IN-ONE GUIDE TO GROWING YOUR ONLINE BUSINESS.

 

In this book Christer Holloman, bestselling author and The Guardian technology expert, has lined up the leaders behind some of the most successful online retailers, and those that advise them, to reveal their best-kept secrets on how to grow your online retail business.

 

•   Discover how to grow your online business for short, medium and long term growth

•   Find out how to acquire customers, keep them and understand them

•   Use cost-effective sales, marketing and social media to build revenue and profile

•   Understand how to shape the customer journey and convert browsers into buyers

•   Ensure technology works for you by using the right platforms and software

 

Plus - visit www.sell-online.co for free extra material such as more top tips, downloadable case studies, video interviews with those the experts features in the book, and more.

 

How to Sell Online is your ultimate guide to online business, whatever the size of your company.

 

Author

Christer Holloman is an experienced digital business change consultant. He is the CEO and cofounder of Divido (http://divido.com/), a fast-growing technology start-up in the process of changing the old school financial services sector.

Credited as “One of London’s Most Influential Individuals Within New Media” by The Evening Standard, he is often invited to write for The Guardian, Sky News and GQ about how organisations can make the most of opportunities presented by new technologies. Christer is the author of the The Social Media MBA series (Wiley).