Agile Strategy is a practical guide for managers responsible for setting the strategic direction of their organisations in increasingly dynamic markets. Through its frameworks, tools and real-world examples, it explains how to transform business performance through greater organisational agility.
Why do we need a new book on strategy?
The pace of change is increasing, and strategic management is not keeping up. More than one in four (28%) strategic initiatives fail to meet their original goals and business intent, with insufficient agility identified as one of the top three barriers to successful strategy implementation. The square peg of traditional strategy — vision, mission and blue-sky exercises; the separation of strategy from “implementation” — no longer fits the round hole of increasingly dynamic markets. It is time for a new approach.
How is Agile Strategy different?
Agile Strategy distinguishes itself from other strategy and agile books currently available in that it is:
Ralph Fernando is a business leader, consultant and writer. He draws together strategy, operations and technology experience earned on an international stage, where he focuses on value creation in private, public and voluntary organisations.
Ralph recognises that the boundaries between functional disciplines are far blurrier in real life than many would have you believe, and that true agility lies in how they interact. He is driven by the need to make this agility a practical, commercial reality within organisations, after ten years of hearing leading thinkers and executives talk a good game about it.
A Cambridge graduate and Warwick Business School MBA, in his spare time Ralph enjoys just spending time with his wife, Marielle, and their two boys Lucas and Aaron, as well as writing and recording songs at his home studio.