The Really Good Idea Test

Series
Pearson
Author
Julia Shalet  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
224
Pub.-date
October 2020
ISBN13
9781292327099
ISBN
129232709X
Related Titles


Product detail

Product Price CHF Available  
9781292327099
The Really Good Idea Test
25.80

Description

90% of ideas fail so test your idea before it’s too late.
 
Got an idea for a new business, product, feature or marketing angle? Put it to The Really Good Idea Test.
 
Working through 7 practical steps, you will be able to identify and reduce your biggest risks so you can get evidence-based confidence to move forward.
  • Do you have a new product or business idea but don’t know where to start?
  • Do you want to know if your idea works before you’ve wasted too much time or money?
  • Do you want to harness the power of lean thinking to move quicker and faster?
 
The Really Good Idea Test gives you a step-by-step plan gather evidence, so you can develop and improve your idea.
Step 1. My hypothesis is that ...
Step 2. I already have evidence that ….
Step 3. The most crucial evidence I now need is ...
Step 4. To get that evidence I am going to …
Step 5. And get the answers to these questions …
Step 6. My hypothesis is right if …
Step 7. I now know that …
 
Follow the 7 steps to talk to customers, work through the riskiest assumptions and work out if your idea is worth pursuing.

Back Cover

Working through 7 practical steps, you will be able to identify and reduce your biggest risks so you can get evidence-based confidence to move forward.
  • Do you have a new product or business idea but don’t know where to start?
  • Do you want to know if your idea works before you’ve wasted too much time or money?
  • Do you want to harness the power of lean thinking to move quicker and faster?
 
The Really Good Idea Test gives you a step-by-step plan gather evidence, so you can develop and improve your idea.
Step 1. My hypothesis is that ...
Step 2. I already have evidence that ….
Step 3. The most crucial evidence I now need is ...
Step 4. To get that evidence I am going to …
Step 5. And get the answers to these questions …
Step 6. My hypothesis is right if …
Step 7. I now know that …
 
Follow the 7 steps to talk to customers, work through the riskiest assumptions and work out if your idea is worth pursuing.

Author

Julia Shalet is an experienced and successful product director, product coach & qualitative researcher. In 2005, she was named one of the Top Entrepreneurs under 40 by Harpers Bazaar for her work at a start-up where she generated $1m annual revenue from virtual goods. In 2009, she found and directed the UK's largest empty shops project at Brixton Village - which is now a regularly listed top London hotspot and received personal press coverage for the novel approach in BBC London Inside Out, The Independent, New Media Age and The Guardian. Along with these experiences, since 2005 she has also delivered hundreds of coaching sessions, workshops and research projects for businesses small to large.
All of these experiences have amalgamated and been distilled into this book which addresses those crucial first steps into a new idea.