Build Your Community

Series
Pearson
Author
Richard Millington  
Publisher
Pearson
Cover
Softcover
Edition
1
Language
English
Total pages
312
Pub.-date
May 2021
ISBN13
9781292329994
ISBN
1292329998
Related Titles


Product detail

Product Price CHF Available  
9781292329994
Build Your Community
25.80

Description

Your customers are overwhelmed: they avoid your advertising, ignore your emails, and don’t engage with your tweets. Yet, they also expect you to respond to their every need instantly and personably.
 
Build Your Customer Community, explains how you can harness their passion and expertise so you can cut support costs by up to 100%, generate millions of dollars in new business, and double customer spending.
 
The key to thrive in the future is to stop treating customers as a passive audience, and embrace them as an engaged community where you can capture their full potential. Build Your Customer Community is your step-by-step guide to start your community, delight your members, and reap the rewards.
 
You’re going to learn why smart businesses have community members telling them exactly what they want to buy, help co-develop their products with them, and use their community as a testbed for marketing ideas before any major campaign.
 
You will learn how to:
  • Get customers to solve each other’s problems, reduce your support costs, and drastically improve customer satisfaction.
  • Increase customer spending and reduce churn by building a powerful sense of community among your customers.
  • Turn your customers into the ultimate sales team who identify leads and help you close sales.
  • Identify exactly what customers desire and get your customers co-creating the products and services they want to buy.
  • Become the definitive destination for expertise in your sector by harnessing the full expertise of your customers.

Back Cover

The key to thrive in the future is to stop treating customers as a passive audience, and embrace them as an engaged community where you can capture their full potential. Build Your Customer Community is your step-by-step guide to start your community, delight your members, and reap the rewards.
 
You’re going to learn why smart businesses have community members telling them exactly what they want to buy, help co-develop their products with them, and use their community as a testbed for marketing ideas before any major campaign.
 
You will learn how to:
  • Get customers to solve each other’s problems, reduce your support costs, and drastically improve customer satisfaction.
  • Increase customer spending and reduce churn by building a powerful sense of community among your customers.
  • Turn your customers into the ultimate sales team who identify leads and help you close sales.
  • Identify exactly what customers desire and get your customers co-creating the products and services they want to buy.
  • Become the definitive destination for expertise in your sector by harnessing the full expertise of your customers.

Author

Richard Millington is the founder of FeverBee. Over the past 16 years, Richard has helped to develop over 270+ successful communities, including those for Apple, Facebook, Google, The World Bank, SAP, Oracle, Amazon, Autodesk, Lego, The United Nations, Novartis, and many more.
Richard is the author of both Buzzing Communities and The Indispensable Community.
 
Buzzing Communities has been widely cited as introducing best practice into developing successful online communities. Richard has delivered keynote talks in the USA, Canada, UK, Australia, France, Belgium, Spain, Germany, Italy, Turkey, Switzerland, Romania, Lithuania, and several others.
Richard has also trained over 1,250 community professionals through FeverBee’s
community management academy.