Description

KEY SELLING POINTS

Provides insight into creating powerful user focused design

Approachable to readers at all stages of their careers

Empowers readers to think critically

 

AUDIENCE

Web designers, UX designers, Technical architects and anyone involved in customer facing digital products will benefit from the book.

Author

Victor Yocco is a researcher and strategist at Intuitive Company, a user focused design and development firm located in Philadelphia, PA. Victor frequently publishes and speaks on UX research and design. He received his PhD from The Ohio State University, where his research focused on psychology and communication.