Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence. It shows you how to build the support, trust and respect you need to propel your life forwards to take on challenge after challenge.
Based on over twenty years of influencing experience, the author combines psychological principles with case studies and examples to show you how to:
- Use body language and appearance to establish instant rapport.
- Select words to gain lasting trust and respect.
- Understand how people make decisions so you get a ‘yes’, every time.
- Know how to apply a ‘win-win’ negotiation approach, so you never lose.
The author has an active website: www.mikeclayton.co.uk, a blog: Shift Happens! At: www.mikeclayton.wordpress.com and Twitter: @mikeclayton01
Part 1: Fundamentals
Chapter 1: Use your common sense: the basics of influence
Chapter 2: Appearance matters: how to look influential
Chapter 3: Decisions: how we make them and how we influence them
Chapter 4: Understand the psychology of influence
Part 2: Your message
Chapter 5: The importance of what you say
Chapter 6: The power of how you say it
Part 3: Strategies
Chapter 7: Focus on the question: “what’s in it for me?”
Chapter 8: How to negotiate to share benefits
Chapter 9: How to network to help people help you
Chapter 10: The six top influencing techniques
How to make things happen in all aspects of your life.
Influence is one of the most powerful skills in business and life. It allows us to instantly earn the trust and respect of others; lead and manage teams, individuals and situations with power, confidence and success; and, most crucially, it propels our life forward, enabling us to take on challenge after challenge.
Based on over twenty years of analysing the behaviour of skilled communicators and influencers in commercial, political and voluntary arenas, the author combines these findings with psychological principles and case studies to help you build your influencing skills, step-by-step.
Whatever you do in life, whatever you hope to achieve, Brilliant Influence will help you get there – with the power of influence.
Know how to use your body language to establish instant rapport
Understand how people make decisions so you get a ‘yes’, every time
Be able to apply a ‘win-win’ negotiation approach, so you never lose
Mike presents an excellent summary of how to influence with integrity; he skilfully raises the reader’s awareness and provide a pragmatic, easy to follow steps to achieving brilliant influence . Julian Badcock, Partner, Inpoint (an Aon Company)
Mike Clayton has led large teams of people and advised clients at senior levels in Government departments and in major companies. Over the last twenty years, he has studied the science of influence and honed his skills, while starting two successful businesses, training many people in influencing and persuasion, and becoming a respected public speaker and author. Mike has a science PhD from the University of Manchester and is an NLP Master Practitioner.