The Creative Thinking Plan

Guy Claxton / Bill Lucas  
Total pages
November 2007

Product detail

Product Price CHF Available  
The Creative Thinking Plan
15.60 approx. 7-9 days


We need to be smart, creative and flexible according to the circumstances in which we find ourselves. As those circumstances shift, so we need to respond in different ways. A creative, productive and innovative mind-set is vital to achieving harmony, balance and success in our personal and professional lives. In this comprehensive, clear and structured plan Guy Claxton and Bill Lucas show us how we can develop the skills needed to respond to the demands of the modern world in a creative, innovative and imaginative way.





  • Creativity is a major economic force in the 21st century and an essential part of life. This book enables you to strengthen and develop the attitudes that enable creativity, break those that stifle innovation and discover the techniques you need to draw out your positive and creative side.
  • Develop a mind-set where good ideas flow more freely in all circumstances.

Table of Contents

First draft of a reworded contents list


Part 1 How to develop the innovation habit

Chapter 1: Develop your habits of mind

Chapter 2: Get the big picture

Chapter 3: Profit from alternative thinking styles

Chapter 4: How to surf your inner net


Part 2 How to create the ideal surroundings to innovate

Chapter 5: Creating the spark with others

Chapter 6: Creating ideas in practice

Chapter 7: How to create an innovative work environment

Chapter 8: How to make creative thinking a way of life

Reader Review(s)

"This creativity master class is a treat for any of us who want to open our minds." Octavius Black, The Mind Gym

"A compelling guide to developing creative habits of mind. The book draws on a rich variety of thinking about Creativity and shows how we can apply it to the benefit both of our work and our personal lives."             David Puttnam

‘...Guy Claxton and Bill Lucas have a well-established track record as experts in learning and have applied this understanding to creativity... The concise and clear text provides a practical and common-sense view of creativity... This book tantalizes us with the realisation that learning and creativity are close, and possibly inseparable, companions...’ Times Educational Supplement

"well presented, readable and takes us behond conventional thinking in order to achieve more in our personal and professional lives."- Professional Manager

"The book gives you easy-to-follow guidelines to access your creativity... This is a compelling book, which draws on a wide variety of thinking about creativity." - Business Executive