Marketing Strategy

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition
Kevin Lane Keller
Pearson
English
August 2019
9781292314969

Fr. 85.90

Market-Based Management: Pearson New International Edition
Market-Based Management: Pearson New International Edition
Roger Best
Pearson
English
July 2013
9781292020396

Fr. 85.90

Marketing Strategy and Competitive Positioning, 7th Edition
Marketing Strategy and Competitive Positioning, 7th Edition
Graham Hooley
Pearson
English
January 2020
9781292276540

Fr. 74.20

Friction/Reward
Friction/Reward
Richard Hammond
Pearson
English
June 2019
9781292234946

Fr. 25.80

Presentation Zen
Presentation Zen
Garr Reynolds
New Riders
English
December 2019
9780135800911

Fr. 39.30

Advocate Marketing
Advocate Marketing
Barbara Thomas
Pearson
English
March 2016
9780134496054

Fr. 45.10

Brand Management
Brand Management
Rik Riezebos
Pearson
English
September 2002
9780273655053

Fr. 84.50

Brilliant Marketing
Brilliant Marketing
Richard Hall
Pearson
English
November 2016
9781292139043

Fr. 22.80

Complete Guide to B2B Marketing, The
Complete Guide to B2B Marketing, The
Kim Ann King
Pearson
English
April 2015
9780134084527

Fr. 44.50

Corporate Reputation, Brand and Communication
Corporate Reputation, Brand and Communication
Stuart Roper
Pearson
English
February 2012
9780273727590

Fr. 68.50

Definitive Guide to Entertainment Marketing, The
Definitive Guide to Entertainment Marketing, The
Al Lieberman
Pearson
English
June 2013
9780134194677

Fr. 52.50

Fame and Fortune
Fame and Fortune
Charles J. Fombrun
Pearson
English
August 2003
9780137144419

Fr. 29.60

Hooked
Hooked
Patrick Fagan
Pearson
English
May 2016
9781292074429

Fr. 22.80

How to Wow
How to Wow
Adrian Swinscoe
Pearson
English
April 2016
9781292116891

Fr. 22.80

Marketing in the Public Sector (paperback)
Marketing in the Public Sector (paperback)
Nancy R. Lee
Pearson
English
October 2006
9780137060863

Fr. 45.10

Marketing That Works
Marketing That Works
Leonard M. Lodish
Pearson
English
July 2015
9780133993332

Fr. 55.90

Relationship Marketing
Relationship Marketing
John Egan
Pearson
English
March 2011
9780273737780

Fr. 87.40

SocialCorp
SocialCorp
Joel Postman
New Riders
English
December 2008
9780321580085

Fr. 39.30

Strategic Marketing
Strategic Marketing
John Atkinson
Pearson
English
May 1996
9780004990378

Fr. 110.70