S. Cavusgil, S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

International Business: The New Realities -- Global Edition

Auflage 6

For international business courses.

A modern approach to international business

International Business caters to a post-millennial student audience. It connects to those facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to their reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.

As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion (DEI) in the workplace.

  • Buch
    CHF 79.40

Produktdetails

Verlagsnummer: 9781292462547
ISBN: 978-1-292-46254-7
Produkttyp: Buch
Verlag: Pearson
Erscheinungsdatum: 18.02.2025
Seiten: 596
Vorgängertitel: 9781292303246
Auflage: 6
Sprache: Englisch

Artikelbeschreibung

International Business: The New Realities connects to individuals facing a diverse and evolving economic environment fueled by the internet and multimedia sources. The authors speak to this group's reliance on technology, their drive towards achievement and helping their communities, and their desire to obtain job-relevant skills.

As such, the 6th Edition features updated cases, examples and exercises that address their interests and issues. This includes the competitive job market; and diversity, equity, and inclusion in the workplace.