Business Intelligence, Analytics, Data Science, and AI
Business Intelligence, Analytics, Data Science, and AI
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Artikelbeschreibung
Analytics and AI for tomorrow's managers
Business Intelligence, Analytics, Data Science, and AI is your guide to the business-related impact of artificial intelligence, data science and analytics, designed to prepare you for a managerial role. The text's vignettes and cases feature modern companies and non-profit organizations and illustrate capabilities, costs and justifications of BI across various business units. With coverage of many data science/AI applications, you'll explore tools, then learn from various organizations' experiences employing such applications. Ample hands-on practice is provided, can be completed with a range of software, and will help you use analytics as a future manager.
The 5th Edition integrates the fully updated content of Analytics, Data Science, and Artificial Intelligence, 11/e and Business Intelligence, Analytics, and Data Science, 4/e into one textbook, strengthened by 4 new chapters that will equip you for today's analytics and AI tech, such as ChatGPT. Examples explore analytics in sports, gaming, agriculture and data for good.
Hallmark features of this title:
- Prepares tomorrow's managers for roles in decision support systems, business intelligence (BI) and analytics, emphasizing methods, software and the role of Artificial Intelligence (AI).
- Opening vignettes and application cases present BI problems and solutions, apply specific techniques or models, and illustrate how organizations use analytics and AI technology effectively.
- Real-world cases and examples demonstrate capabilities, costs and justifications of BI.
- Boxed features call out key technology; color charts, graphs and figures illustrate data and processes.
- Chapter highlights, key terms, exercises, section review questions and Internet assignments provide hands-on practice.
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