Prescriptive analytics is more directly linked to successful decision-making than any other form of business analytics. It can help you systematically sort through your choices to optimise decisions, respond to new opportunities and risks with precision, and continually reflect new information into your decisioning process.

In Prescriptive Analytics, analytics expert Dr. Dursun Delen illuminates the field’s state-of-the-art methods, offering holistic insight for both professionals and students. Delen’s end-to-end, all-inclusive approach covers optimisation, simulation, multi-criteria decision-making methods, inference- and heuristic-based decisioning, and more. Balancing theory and practice, he presents intuitive conceptual illustrations, realistic example problems, and real-world case studies–all designed to deliver knowledge you can use.

• Discover where prescriptive analytics fits and how it improves decision-making
• Identify optimal solutions for achieving an objective within real-world constraints
• Analyse complex systems via Monte-Carlo, discrete, and continuous simulations
• Apply powerful multi-criteria decision-making and mature expert systems and case-based reasoning
• Preview emerging techniques based on deep learning and cognitive computing